Assertion certainty 4/5 debate potential 1/5

Williams: Red Drop generated $5M total revenue, $3M last year

Monica Williams · Women-Led Startup Funding: Will Investors Bet on This $5M Bootstrapped Feminine Hygiene Brand? · Apr 17, 2024 · at 3:14

Monica Williams, CEO and co-founder of tween feminine hygiene brand Red Drop, pitches venture investors on The Pitch.

0:00 / 0:05exact quote · 5.9s
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“We've generated five million dollars in revenue since our launch in 2021, three million dollars last year”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Monica Williams

Prediction Not checkable as stated
Williams: RedDrop will reach $100M revenue within three years
“I have no doubt that we will be Eight figures in 18 months, and nine figures in probably 24 to 36 for sure.”
Monica Williams Apr 17, 2024 ▶ 30:07 Women-Led Startup Funding: Will Investors Bet on This $5M Bootstrapped Feminine Hygiene Brand?
Assertion Not checkable as stated
Williams: Legacy teen pad brands just repackage adult size-one pads
“Well, to your point, Beck, there's, honestly, there's only one tween brand. If you go into the store, there's always Kotex and Stay Free. They have a teen brand. If you open the package, It's a size one adult pad. It doesn't fit. That isn't tween, that's teen.…”
Monica Williams Apr 17, 2024 ▶ 17:16 Women-Led Startup Funding: Will Investors Bet on This $5M Bootstrapped Feminine Hygiene Brand?
Disclosure
Williams: Red Drop is raising a $500,000 seed round
“I'd love to invite you to join a five, I'm sorry, 500,000 dollar seed round that we're raising for scale”
Monica Williams Apr 17, 2024 ▶ 3:24 Women-Led Startup Funding: Will Investors Bet on This $5M Bootstrapped Feminine Hygiene Brand?
Assertion Partly supported
Williams: 26 states require public schools to buy feminine hygiene products
“26 states are required to buy feminine hygiene for students, and so we go and do conferences and school nurses spaces where we sell to schools as well, so it's really customer acquisition for which we are paid.”
Monica Williams Apr 17, 2024 ▶ 6:22 Women-Led Startup Funding: Will Investors Bet on This $5M Bootstrapped Feminine Hygiene Brand?
Assertion Not checkable as stated
Williams: Red Drop achieves 80% direct margins and 65% gross margins
“So our direct margin's at least 80%. Our gross margin is around 65% for this. For our school product, it's a little bit lower, because we pay commissions on that.”
Monica Williams Apr 17, 2024 ▶ 7:09 Women-Led Startup Funding: Will Investors Bet on This $5M Bootstrapped Feminine Hygiene Brand?
Assertion Not checkable as stated
Williams: 40% of Red Drop promotional sales come from repeat customers
“In terms of repeat customers, the best way I can answer that question for you right now is that when we have a sale event, 40% of our sales are from repeat customers.”
Monica Williams Apr 17, 2024 ▶ 8:05 Women-Led Startup Funding: Will Investors Bet on This $5M Bootstrapped Feminine Hygiene Brand?
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