Luke Barkley Young, founder of Outlines, explains customer acquisition via media recommendations and affiliate marketing.
Assertion Partly supported
Luke Barkley Young: Fabric shower liners release carcinogenic PFAS in showers
“The material you're talking about it isn't, it's not cloth. It's a polyester. It's covered in what's called a DWR, durable water resistant, which is made of a PFA, which is a highly carcinogenic forever chemical. And when you stand next to it in the shower, th…”
Assertion Not checkable as stated
Luke Barkley Young: Outlines CAC dropped post-iOS update and remains profitable
“Post the iOS update, our CAC actually reduced, and it's continued to stay stable this year. So we're still first purchase profitable.”
Assertion Open · timeframe Nov 2024
Young: Fabric shower liners are coated with toxic PFAS forever chemicals
“The material you're talking about it isn't, it's not cloth. It's a polyester. It's covered in what's called a DWR, durable water resistant, which is made of a PFA, which is a highly carcinogenic forever chemical. And when you stand next to it in the shower, th…”
Assertion Not checkable as stated
Young: Outlines' customer acquisition cost actually dropped post-iOS 14 update
“In fact, post the iOS update, our CAC actually reduced, and it's continued to stay stable this year. So we're still first purchase profitable.”
Assertion Not checkable as stated
Young: 75% of Outlines buyers opt for a shower curtain subscription
“75% of our users subscribe to recurring deliveries at the point of purchase.”
Assertion Contradicted
Luke Barkley Young: Only 6% of recyclables in US bins are recycled
“And many people know that recyclables in America, of everything we put into our recycling bins, only around six percent of them are actually recycled.”