“The zone works for the traditional baby boomer gamblers. That's the bread and butter, the casinos right now, but casinos are worried about how are they going to attract that new gambler? How are they going to attract that underserved gambler that doesn't currently have a game in the market for them? They don't want to just go and sit mindlessly at a slot machine and get in the zone. They want a more interactive experience, and that's what we're trying to bring to the table.”
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More from Evan Thomas
Opinion
Thomas: Partnering with major casino manufacturers risks losing creative control
“Innovation is so stagnant in the gaming industry, we would hate to give creative control, lose creative control to one of these big manufacturers, and then see them tarnish our game into something that we didn't want it to be in the first place.”
Thomas: Casino game developers take 50% to 80% revenue splits
“So typical deals look like a seventy-thirty or a sixty-forty split. Some can go as high as eighty-twenty, and some can go as low as fifty-fifty in terms of .”
Thomas: Guru Games pivots to mobile and social casinos over hardware
“We're working with a social casino company to get basically free-to-play versions of our games up on casinos, say, on, like, your phone or, like, on Facebook. So, like, that, it's really that online side that we really found a better for us, a better match for…”
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