Disclosure
Rad: Metabrew unit cost is $1.84 with an 11% distributor margin
“It's a dollar 84. I know our margin right now is very very small. It's 11%.”
Insight
Rad: When pitching, state the answer first before explaining
“So it's again, like, learning how to actually answer an investor. Like, when he asks you for something, you give the answer, and then you explain, versus you explain, and then you lose the answer.”
Prediction Open · timeframe Dec 2019
Rad: Functional beverage market will reach $280B globally within five years
“It's expecting to grow to two eighty billion in the next five years. And even in the U.S. Alone, it's expected to grow from 23 to thirty seven billion.”
Assertion Not checkable as stated
Rad: Whole Foods, Sprouts, and H-E-B are in talks with Metabrew
“So we have Whole Foods, we have Sprouts, we have HEP from Texas. They're all in conversation with us.”
Assertion Not checkable as stated
Rad: Metabrew reaches 70 retail stores after tripling presence in six weeks
“So now we're in about 70 stores. We were able to triple. Yeah, we're able to triple that number in a month and a half, which was really nice.”
Disclosure
Rad: Metabrew seeks $400,000 to launch flavors, ramp production, and hire sales
“And today we're asking for 400,000 dollars to release two new flavors, ramp up production for it, and hire some sales reps.”
Disclosure
Rad: Metabrew combines caffeine, fats, and superfoods for longer-lasting energy
“The concept of Metabru, if you want, is based on moderate caffeine with some healthy fats and superfoods to give you a better, longer lasting energy.”
Assertion Partly supported
Rad: Metabrew has a three-month refrigerated shelf life
“With our product, we have a very fresh product. Our shelf life is three months, and when it comes to refrigerated beverages, the distribution option, options are limited, unfortunately.”
Assertion Not checkable as stated
Rad: Metabrew has completed over 180 in-store tasting demos
“So we've done over a 180 demos in stores. So we're definitely Very keen on educating the customer, talking to them, having them try it in front of us, and telling them, like, what are the benefits behind Metabru? So we do four to five demos every week in the s…”
Assertion Not checkable as stated
Rad: Metabrew has sold over 8,000 units to date
“Now we're selling over 8000 units up to date.”
