Opinion
Kubik: Satellite companies ignore end consumers to focus on infrastructure
“All these companies are focused on the infrastructure and no one's thinking about the end consumer, the end customer that's actually gonna be using this.”
Insight
Kubik: Routine messaging drives satellite communicator adoption over emergency SOS
“Number one, the primary thing is messaging, is communication with the people back home. That is absolutely number one, no question. However, once you get in the door with messaging, in the back of their mind, they're saying, you know, it's nice that I have thi…”
Disclosure
Kubik: Somewear took zero investor meetings after appearing on The Pitch
“I mean, I came on the pitch, I gave one pitch and then I did not take a single other meeting.”
Assertion Partly supported
Kubik: Four billion people lack consistent connectivity due to expansion costs
“I mean, this morning I was just walking around, there was Wi-Fi available everywhere, cellular everywhere, but what's interesting is that, you know, cellular is extremely costly to expand outside of urban areas, and so still 50% of the world, four billion peop…”
Disclosure
Kubik: Somewear generated over $150,000 in 30-day pre-order campaign
“We went out and we launched a pre-order campaign in April. And in 30 days, we sold over 150,000 dollars of product.”
Assertion Supported
Kubik: Ten million people go backcountry camping in the US annually
“So we think about backpackers, right? And there are ten million of them in the U.S. So every single year, ten million people are backcountry camping.”
Assertion Not checkable as stated
Kubik: Somewear achieves roughly 40% margin on $300 hardware
“So at 300 right now, we're at about 40%, and we're looking to improve that over time.”
Assertion Contradicted
Kubik: Somewear raised under $500K to build hardware, firmware, software
“So total, we've raised a little bit less than 500,000 dollars and we have built everything across hardware, firmware, and software.”
Assertion Supported
Kubik: GoTenna relies on VHF hardware requiring three-mile range
“What they've done is they've created a device where you pair to your smartphone and you have point to point VHF communication. So we have to be within three miles for Gotenna. And then you know, you have to have a piece of hardware. I need to have that piece o…”
Disclosure
Kubik: Somewear hardware retails at $350 with monthly plans from $15 to $50
“Right, so the pre-order was at 300 and then rose to three 20, proposed retails three 50. And then, so that's a one-time hardware purchase, and then there's going to be, ah, the actual data plans, and so there are different data plans depending on how much data…”
Disclosure
Kubik: Somewear plans to test B2B2C rentals via trip providers
“It's part of the business model that we're thinking in the future we can test out. And the way that we're viewing that is more of a B to B to C, not a direct rental to customers, where we partner with trip providers, right?”
Assertion Contradicted
Kubik: The US has 52,000 fire departments with ~100 firefighters each
“In the U.S. There are 52,000 fire departments and there are about a hundred firefighters per department.”
