Q So Jacqueline is selling a better bra for small-chested women that cost around 50 bucks. Pretty simple. Now, direct-to-consumer brands like this normally grow by throwing up ads on Facebook, using filters for age, gender, location, a person's interests, but none of those things tell you what someone's bra size is, which makes the investors wonder, how do you find your customer?
A So we have a few theories about who those segments are. So we know that bra size and bust size has a lot to do with genetics. For example, I'm Asian American. A lot of women, similar to me, have very similar bust size. So we'll target that way, and we'll feature Asian American models, for example. Women who finish breastfeeding tell us they used to be a C cup, now they're a double A cup, and they found our bras because they were looking for something that now fits their body as it is today. Um, another community that we recently just discovered who loves our products are transgender women. So during the transitioning process, you know, their bodies are also changing really quickly, and they're trying to find a brand that not only fits them, but speaks directly to them.
AI assessment note: “we have a few theories about who those segments are. So we know that bra size”