software

“To be a true billion dollar direct consumer brand, like the brand has to resonate and brand isn't one of those things you can necessarily iterate on. I don't believe, like, I think The consumer thinks what they think of you, and I think you can evolve a brand …”

“The big revenue generator is the software. Okay. It's not the device. The device is purchased or licensed, but it's really the software and the data. Okay. That is the true value.”

“So the designer focuses on really new, interesting, creative textures and geometries, and our software is able to push them and empower them to think faster and broader and more creatively than before while delivering a product within minutes and hours instead…”