ROWViGOR

“We made 40,000 dollars during our little experiment in the brick and mortar, but again, that was designed to be an experiment.”

“Kickstarter was one of the ways that, that we saw a path for ourselves to get traction and kind of prove the model. So we've been head down, getting ourselves ready for a Kickstarter campaign we hope to launch in the near future.”

“You'll, you'll make a business. It just won't be a disruptive venture-scale business.”

“For the VigorBox with the Concept-II and a year's worth of subscription, it's about 1400 dollars.”

“We want to be north of 85% in terms of keeping people engaged. We think we can do better than that. We're, you know, we're looking at this in the ninety-ninety-five percent range just because of the elements that we talked about.”

“Seven months later, we had our thousand people. We had been written up in the Washington Post.”

“Now we're 30 days from launching our in-home product that we call the VigorBox.”

“25 dollars a month will include 30 minutes of personal training per month and get you access to all of our content as it stands today.”

“You just gotta take a point of view. And you can't just be like, there's like seven different things, like, you just gotta take a point of view.”

“One of the things we see in the fitness market is that a lot of people are putting content out, which Peloton is doing in an outstanding way, but they're not supporting their customers in a journey.”

“Filming existing workouts staged, so not going into a class and filming a live class, getting it staged, running about 15 to 20,000 dollars per production.”

“I had bought him a plane ticket and, you know, and we had talked about how important this was and he just missed his plane and didn't say anything or attempt to get on another one.”

“Classes were packed. We had about eight trainers, and there was just a lot of buzz and excitement around it. I mean, we had a thousand members in about, I don't know, seven or eight months, and we said, you know what, it's time to scale.”

“Then they started saying, well, we see what you've built. Rowing is still kind of narrow for us and nobody's paying for it. And so those two things became impediments to getting institutional capital.”

“You know, it is that pressure that you have to grow exponentially, and I just don't want to do that. Like, the big risk, the pressure from venture capital firms, raising money, that's just not, like, what I want.”

“So after all of this we finally got a fund to commit a 100,000 dollars toward our half million dollar raise.”

“Like, I was in, ah, I had some credit cards I just haven't paid off, and so I was just, like, in default with my student loans.”

“So we scraped together, I don't know, it was 30 grand from friends, families, and everyone else who would work with us to open this pop-up gym.”