The Black Travel Box

“How do you then target the travel market? You know, it happens so infrequently, and people only really think about their trips when they're about ready to go on their trips, and they don't really plan, you know, months in advance, and for that reason, it feels…”

“Looking at a forty eight billion dollar sort of beauty and personal care category, women of color make up about 40% of that, so we're very disproportionately active within the category.”

“I have a waterless shampoo company in my portfolio, I have a black travel company in my portfolio, and I also have a natural hair care salon grade product company in my portfolio, so I am probably like triply conflicted out of this. Based on those conflicts, I…”

“For me, the sort of travel piece within multicultural CPG, I think is, is too hard for me to like wrap my head around. People don't travel that often and for them to buy a specific product that is different than the product they've been buying just for travel.…”

“75% of black millennial travelers in particular say that they want brands that talk to them and they're not seeing it. 53% say they're willing to pay more for it.”

“The numbers are somewhere around eleven million in terms of our target market of folks that are actually traveling three to four times a year, at least two of those being international”

“On average, we have about 18% return customer rate. People that are buying, they're buying two, three, and four times.”

“And so, I'm here today to ask for 350,000 dollars to scale up, get out of soft launch, build a kick ass team.”

“Basically we sell a starter kit that has a smaller version of each of the bars so you can kind of sample and try them out. That is at a 38 dollar price point. The actual cost for that is right around six bucks.”

“For women of color who typically use three to four times the amount of product, this is perfect, because using a three and a half ounce bottle is just impossible to get enough for a trip that's more than a weekend.”

“The best CAC that we got to on paid was about 44 bucks”