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Aunt Flow

17 statements across 2 episodes · 6 bullish · 4 bearish · 5 people on the record · first statement Apr 17, 2024 by Charles Hudson · said 29 times in 2 episodes since 2024 · across every show →

Mentions by year

brought up most by Josh Muccio (16), Charles Hudson (6), Phil Nadel (3), Claire Coder (3), Daniel Gulati (1)

tap a year for its mentions
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01120242025episodes it came up in
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2025 21 mentions in 1 episode
2024 8 mentions in 1 episode

every mention, scene by scene, with the transcript →

Everything said about Aunt Flow, oldest first

Apr 17, 2024 positive
Disclosure
Hudson: Precursor passed due to conflict with feminine hygiene startup Aunt Flow
“I'm an investor in a company called Antflow that's focused just on really the B to B in school”
Charles Hudson Apr 17, 2024 ▶ 9:39 Women-Led Startup Funding: Will Investors Bet on This $5M Bootstrapped Feminine Hygiene Brand?
Mar 4, 2025 bearish
Prediction Not checkable as stated
Nadel: Tampax or o.b. can crush Aunt Flow on price
“I think that that's a better way to go, but then I'm worried about the competition, because a company like Tampax, or if they want the eco-solution OB, can crush her in terms of price.”
Phil Nadel Mar 4, 2025 ▶ 16:38 #96 A Test of Time
Mar 4, 2025 negative
Assertion Not checkable as stated
Coder: Aunt Flow revenue dropped to 10-20% at the onset of COVID
“We took a dramatic hit from, you know, 100% revenue to, I want to say, like, 10% to 20% of that.”
Claire Coder Mar 4, 2025 ▶ 24:24 #96 A Test of Time
Mar 4, 2025
Disclosure
Coder: 70% of Aunt Flow revenue comes from B2B sales
“70% of our company is selling directly to businesses.”
Claire Coder Mar 4, 2025 ▶ 4:58 #96 A Test of Time
Mar 4, 2025 negative
Assertion Not checkable as stated
Coder: James Altucher ghosted Aunt Flow after offering an investment
“Never heard from him ever after the show.”
Claire Coder Mar 4, 2025 ▶ 18:06 #96 A Test of Time
Mar 4, 2025
Assertion Not checkable as stated
Coder: Aunt Flow generates $5,000 monthly from DTC subscriptions
“5000 dollars a month.”
Claire Coder Mar 4, 2025 ▶ 7:55 #96 A Test of Time
Mar 4, 2025 bullish
Assertion Contradicted
Coder: Aunt Flow is the only direct B2B organic cotton tampon supplier
“So Ontflow is actually the only company that works directly with businesses to supply them with 100% organic cotton tampons.”
Claire Coder Mar 4, 2025 ▶ 5:36 #96 A Test of Time
Mar 4, 2025 positive
Assertion Not checkable as stated
Muccio: Aunt Flow achieved profitability in 2020 with seven full-time employees
“Claire said that they have seven full-time employees now at the Columbus, Ohio-based startup, and then the last few months, Antflow just became profitable for the first time ever.”
Josh Muccio Mar 4, 2025 ▶ 28:30 #96 A Test of Time
Mar 4, 2025
Disclosure
Coder: Aunt Flow is raising $500,000 at a $5 million cap
“Yeah, so we're raising 500,000 dollars at a five million cap.”
Claire Coder Mar 4, 2025 ▶ 14:46 #96 A Test of Time
Mar 4, 2025
Disclosure
Coder: Aunt Flow donates 10 products for every 100 enterprise purchases
“So, for every 100 pieces that a business purchases, we donate 10.”
Claire Coder Mar 4, 2025 ▶ 11:31 #96 A Test of Time
Mar 4, 2025 bullish
Assertion Not checkable as stated
Coder: Aunt Flow recovered all lost COVID revenue by pivoting to PPE
“100%, and then some.”
Claire Coder Mar 4, 2025 ▶ 26:52 #96 A Test of Time
Mar 4, 2025 positive
Assertion Not checkable as stated
Coder: Aunt Flow signed a contract with Twitter for all offices
“Well, in January, we signed a contract with Twitter for all of their offices.”
Claire Coder Mar 4, 2025 ▶ 23:36 #96 A Test of Time
Mar 4, 2025
Assertion Partly supported
Muccio: Aunt Flow raised $1.5M at a $5M valuation
“She ended up raising 1.5 million at the five million dollar valuation she wanted to.”
Josh Muccio Mar 4, 2025 ▶ 19:37 #96 A Test of Time
Mar 4, 2025
Assertion Not publicly verifiable
Muccio: Charles Hudson invested $250K into Aunt Flow in 2018
“He invested 250 K in AntFlow in 2018.”
Josh Muccio Mar 4, 2025 ▶ 19:48 #96 A Test of Time
Mar 4, 2025 positive
Assertion Partly supported
Muccio: Aunt Flow landed accounts with Princeton, Google, and Zappos
“Got her tampons into places like Princeton and Penn State. And over the next few years, they also picked up accounts for state office buildings in Ohio and Iowa, and even big tech companies like Zappos and Google.”
Josh Muccio Mar 4, 2025 ▶ 23:04 #96 A Test of Time
Mar 4, 2025 bearish
Disclosure
Gulati: Passing on Aunt Flow as it lacks venture upside
“It's not quite there for me as a venture capital opportunity, so I'm gonna respectfully pass on the opportunity to invest.”
Daniel Gulati Mar 4, 2025 ▶ 15:21 #96 A Test of Time
Mar 4, 2025
Assertion Partly supported
Coder: Aunt Flow tampons are about 12% more expensive than legacy brands
“So we're about 12% more expensive.”
Claire Coder Mar 4, 2025 ▶ 8:45 #96 A Test of Time
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