Walker: Watch collectors reject exclusive ambassadorships for multi-brand collections
Quaid Walker · How Watch Brands Are Responding to Tariffs | Quaid Walker on TBPN April 10th · Apr 17, 2025 · at 16:29
Quaid Walker, founder of luxury watch marketplace Bezel, analyzes celebrity endorsement dynamics across luxury sneakers and watches.
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“I think there's undeniably a set of collectors that That don't want to be ambassadors because they want to wear a diverse collection, right? Like I, you saw the same thing I remember sitting down with some early investors in GOAT and they capitalized that in the sneaker space where you had athletes and folks that didn't want to just wear Nikes when they stepped out, they wanted to wear a more diverse set of street wear and shoes and whatever it is. And like GOAT became the business that allowed you to catalyze that and wear multiple things. I think the thing, same thing is happening in, In the watch space.”
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