Walker: Primary watchmakers are now actively embracing the secondary market
Quaid Walker · How Watch Brands Are Responding to Tariffs | Quaid Walker on TBPN April 10th · Apr 17, 2025 · at 12:04
Quaid Walker, founder of luxury watch platform Bezel, discusses shifting brand attitudes toward the secondary market at Watches and Wonders alongside legacy houses like Vacheron Constantin.
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“We entered the space when the secondary market from a brand perception was kind of like, oh, don't dip your toe into it by primary only. And now to see that, you know, I was in a panel next to Vacheron, Constantine, I was in Sotheby's and you have, You know, a bunch of representatives from all the top brands at the panel. It's quite cool to see that these primary brands are now embracing the secondary market as something that's quite interesting.”
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