Quaid Walker, founder of Bezel, explains how luxury watch tariff increases affect consumer incentives between waiting for retail allocations versus buying immediately on secondary markets.
“If the premium from, you know, a lot of these pieces from the secondary market To retail is close to 30%. All of a sudden, if a primary market watches 31% up from a cost perspective, that Delta is certainly meaningfully decreased. Do I actually want to wait on a waitlist any longer or should I just buy one that's available on the market in the US? Of course, sellers know that and they're pricing it up 10%, but it still makes that that difference smaller than it was.”
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More from Quaid Walker
Insight
Walker: Watch Community Roots for Patek and Rolex Missteps Out of Envy
“Patek tends to not miss, like they kind of bat a thousand when they do things. And I think everyone wants these big brands to catch an L so they can talk shit about it and feel like, you know, they're able to say that.”
Quaid WalkerApr 17, 2025▶ 10:47How Watch Brands Are Responding to Tariffs | Quaid Walker on TBPN April 10th
AssertionNot checkable as stated
Walker: Luxury watchmakers over $10K AOV manufacture everything within Switzerland
“I think for most of the brands that we're talking about, everything's made in house and even a lot of the brands that, that are, you know, using generic movements, like they're buying generic Swiss movements for the majority case. And like these, you know, 10,…”
Quaid WalkerApr 17, 2025▶ 6:21How Watch Brands Are Responding to Tariffs | Quaid Walker on TBPN April 10th
PredictionHeld up
Walker: Initial Rolex Land-Dweller secondary sales will exceed double retail
“I imagine the premium for the initial examples will be certainly over double retail.”
Quaid WalkerApr 17, 2025▶ 9:06How Watch Brands Are Responding to Tariffs | Quaid Walker on TBPN April 10th
AssertionNot checkable as stated
Walker: Primary watchmakers are now actively embracing the secondary market
“We entered the space when the secondary market from a brand perception was kind of like, oh, don't dip your toe into it by primary only. And now to see that, you know, I was in a panel next to Vacheron, Constantine, I was in Sotheby's and you have, You know, a…”
Quaid WalkerApr 17, 2025▶ 12:04How Watch Brands Are Responding to Tariffs | Quaid Walker on TBPN April 10th
Insight
Walker: Watch collectors reject exclusive ambassadorships for multi-brand collections
“I think there's undeniably a set of collectors that That don't want to be ambassadors because they want to wear a diverse collection, right? Like I, you saw the same thing I remember sitting down with some early investors in GOAT and they capitalized that in t…”
Quaid WalkerApr 17, 2025▶ 16:29How Watch Brands Are Responding to Tariffs | Quaid Walker on TBPN April 10th
Disclosure
Bezel logged its highest-grossing sales weekend following US tariff announcement
“So we saw the best weekend we've ever seen after the tariffs in the sense that there was a huge increase in demand and everything. Everyone was out trying to buy those watches. And then the prices, I would say a lot of them are 10, 15% more than they typically…”
Quaid WalkerApr 17, 2025▶ 3:32How Watch Brands Are Responding to Tariffs | Quaid Walker on TBPN April 10th
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