Rolex

“The book I'm going to talk to you about today is nearly impossible to find. It was first published in 1946. There's only a thousand copies ever made. It's called Rolex Jubilee.”

“I think there's undeniably a set of collectors that That don't want to be ambassadors because they want to wear a diverse collection, right? Like I, you saw the same thing I remember sitting down with some early investors in GOAT and they capitalized that in t…”

“And they just announced Leonardo DiCaprio as an ambassador and they dropped the whole like Rolex family page where it talks about like all aspects and touch points of creative entertainment, sports, whatever.”

“Like, there's that story where the in Wolf of Wall Street, he's wearing what looks like a, like, I believe it's like a vintage GMT Rolex, but it's actually a tag horror that they had, like, intentionally made to look like it was like an old eighties, not like,…”

“Patek tends to not miss, like they kind of bat a thousand when they do things. And I think everyone wants these big brands to catch an L so they can talk shit about it and feel like, you know, they're able to say that.”