Apple, every mention
412 scenes (2026), the whole family · ← back to Apple
tap a year for its mentions
every year 2026 anyone John Coogan 890Jordi Hays 265Mark Gurman 54Jimmy Iovine 27Marc Andreessen 15Eddy Cue 13Ben Thompson 13Turner Novak 12Thomas Laffont 8Brian Chesky 8
Verbatim, from the transcripts: the passages where Apple comes up
Washington Hones in on AI Safety, What Are AI Doomers Proposing | Diet TBPN
- ▶ 30:03 John Coogan Leave us five stars on Apple Podcasts and Spotify.
AI Safety Timeline Takeover, Bending Spoons Acquires Miro, iPhone Duo Reactions | Diet TBPN
- ▶ 0:39 John Coogan There's so much discussion about what's going on, uh, among the big labs and Apple, obviously in the news yesterday, uh, it can be all encompassing, but the big, the big story.
- ▶ 15:12 John Coogan I couldn't see it in any of those Apple renders. 6 times in the scene
- ▶ 20:44 Jordi Hays I'm not sold, but get, get this guy a job at the Apple store.
- ▶ 26:31 John Coogan Leave us five stars on Apple Podcasts and Spotify.
Apple’s iPhone Duo, Meta’s Muse AI Agent, Anthropic Researcher Quits Over AI Doom | Diet TBPN
- ▶ 0:01 Jordi Hays Well, uh, Apple has announced the iPhone Duo, their foldable phone. 4 times in the scene
- ▶ 0:18 Jordi Hays If you're watching a laptop versus an Apple Watch, if I spend an hour on Apple Watch, is that like 15 minutes on the, on the laptop? 2 times in the scene
- ▶ 4:09 Jordi Hays You know, Apple event, and it's an entirely new product, the foldable phone, something that's been rumored for years. 2 times in the scene
- ▶ 4:21 Jordi Hays Yeah, it's exciting that he got to come out strong with this, and it's also less of a risk than the Apple Vision Pro.
- ▶ 7:19 John Coogan They updated, uh, Apple Intelligence a bunch, so.
- ▶ 11:36 Jordi Hays It took you that long to, because I thought you were talking about Mark Gurman's comedic timing, which is fantastic, but, uh, Mark Gurman's delivery of apple.
- ▶ 11:47 unnamed speaker He truly has apple intelligence and his delivery.
- ▶ 19:13 Jordi Hays Consumer adoption of technology lags behind, offering Meta, Apple, and other companies potential for catching up.
- ▶ 31:35 Jordi Hays Leave us five stars on Apple Podcasts and Spotify.
OpenAI Cracks Navier-Stokes, Tech Trailers, AI Jobs Apocalypse on Hold | Diet TBPN
- ▶ 31:28 John Coogan Give us five stars on Apple Podcasts and Spotify.
Greg Brockman on Astra and the Future of OpenAI
- ▶ 11:16 unnamed speaker And I think something that open AI can, can do a lot better is like when people talk about like everyone in AI wants to be like the apple of AI from a marketing standpoint. 3 times in the scene
Astra Reactions, Jobs Print, Cybercab Launch | Diet TBPN
- ▶ 32:18 unnamed speaker Leave us five stars on Apple Podcasts and Spotify.
Model Mayhem, GPT-6 Astra, Why Nvidia Bought Hugging Face | Diet TBPN
- ▶ 29:54 John Coogan Leave us five stars on Apple Podcasts and Spotify.
Another AI Safety Kerfuffle, Markiplier’s Stake in GoPro, SpaceX Getting Into Turbines | Diet TBPN
- ▶ 23:15 unnamed speaker Lot of commentary on the new pay packages over at Apple.
Jimmy Iovine on AI: “The Great Artists Will Show the World How to Use It”
- ▶ 0:53 Jimmy Iovine In 2000 14, we sold Beats headphones and Beats music to Apple. 2 times in the scene
- ▶ 4:32 Jimmy Iovine 300 people from the creative business into Apple, basically, you know, ah, and, ah, Apple's an incredible company, but 2 times in the scene
- ▶ 7:35 Jimmy Iovine Because, what was so great about, what is so great about Apple, because it's still in their DNA, is they had Steve Jobs.
- ▶ 10:40 Jimmy Iovine Inside these companies, if you understand the why of the other discipline, otherwise you're walking, it's a crash, you know, and, um, that's why Apple can still make great software and great hardware.
- ▶ 16:48 Jimmy Iovine What was wrong is that everyone was listening to music, an entire generation, including yours and yours, on those little free earbuds that Apple would give out. 2 times in the scene
- ▶ 23:18 Jimmy Iovine Daniel Ek was a brilliant guy, you know, uh, we came to the market, we had Beats Music at Interscope, and we sold to Apple, and that, and then we started, we worked with the guys up there, and, and made Apple Music.
- ▶ 23:18 Jimmy Iovine Daniel Ek was a brilliant guy, you know, uh, we came to the market, we had Beats Music at Interscope, and we sold to Apple, and that, and then we started, we worked with the guys up there, and, and made Apple Music.
- ▶ 40:05 Jimmy Iovine You know, and, um, we, we, we built the number one beach was the number one headphone in 50 countries when we sold to Apple.
- ▶ 44:36 Jimmy Iovine Computers, like I went to a couple of computer companies, not Apple, right?
- ▶ 46:20 Jimmy Iovine And then they kind of screwed it up, cause they got, and that gave Steve, that gave Apple the opening.
- ▶ 48:19 Jimmy Iovine All artists want is to be able to communicate with their audience and ask me why Spotify and Apple music 3 times in the scene
- ▶ 49:45 Jimmy Iovine That's why Apple's not social, Apple Music, because they don't, look, when we were there, we wanted to buy Musical.ly 4 times in the scene
- ▶ 54:08 Jimmy Iovine They licensed their music to Spotify, Apple Music, and Amazon.
- ▶ 56:07 Jimmy Iovine The people at Apple are really talented. 3 times in the scene
- ▶ 58:48 Jimmy Iovine Uh, I don't know, but, but I always use Apple as an example, because I think it's run really well, and they blend it as well as you could blend it. 2 times in the scene
- ▶ 59:21 Jordi Hays Isn't there some interesting positioning that the record companies, at least if they banded together, could work with the artists to say, hey, you have an, if you work with, if you, if you subscribe to Apple Music or Spotify, Spotify and…
- ▶ 1:00:49 Jimmy Iovine You know, uh, I guess we caught that wave, you know, everybody wanting to be like one of these guys or Zuckerberg or something, but it was made to help communication inside Apple, Google, all these giant companies that are taking over the…
Meta Settles Addiction Suits, Tim Cook Signs Off After 15 Years, OpenAI’s Jalapeño Chip | Diet TBPN
- ▶ 13:01 unnamed speaker Tim Cook sent a final memo to Apple employees on his last day as CEO. 2 times in the scene
- ▶ 14:31 unnamed speaker The Vision Pro wasn't a breakout success.
- ▶ 15:38 unnamed speaker Apple Vision Pro's layoffs went beyond video and gaming.
- ▶ 15:41 unnamed speaker It included employees across the company, including people working on device security, audio engineering, Siri integration, testing, and the product's operating system. 4 times in the scene
- ▶ 15:48 unnamed speaker Uh, they are focused on AI devices, and people are really optimistic about the new Mac, uh, M-Six, uh, chip, like, just being really good for AI and being something that continues to, to drive value for the company and creates, like, an AI…
North Korea’s Secret US Workforce, Canceling the SaaSpocalypse, MSL’s Latest Exits | Diet TBPN
- ▶ 26:26 John Coogan Leave us five stars and Apple podcasts and Spotify.
Zuck’s AI Vision, Celebs Are Dating Private Equity Guys, AI Agent Hacks Gym | Diet TBPN
- ▶ 31:18 John Coogan Leave us five stars on Apple podcast and Spotify.
AI-Designed Viruses, OpenAI’s First Device, The Mansion Section | Diet TBPN
- ▶ 33:14 John Coogan Leave us five stars on Apple Podcasts and Spotify.
More Details on OpenAI-Hugging Face, SpaceX SPV Investors Get Rugged, Demis and DeepMind | Diet TBPN
- ▶ 29:56 John Coogan oh yeah, I got a deal with Apple.
- ▶ 30:08 John Coogan Leave us five stars in Apple Podcasts and Spotify.
Demis Is Out as DeepMind CEO, Revolut Founder Yacht Drama, AI’s Great Reverse Bank Run | Diet TBPN
- ▶ 16:46 Jordi Hays Car play is coming to pontoon boats. 3 times in the scene
Bending Spoons Buys Airtable, OpenAI Hits Back at Apple, Spider-Man Ads in BMWs | Diet TBPN
- ▶ 13:43 unnamed speaker I mean, you're going to hold Apple to that. 2 times in the scene
- ▶ 13:45 unnamed speaker Tim Cook's got to wear Vision Pro everywhere he goes. 3 times in the scene
- ▶ 16:03 Andrew Ross Sorkin How quickly those can come to market in a way at a, in a way and at a price point that people buy them, uh, you know, en masse, and how you think about the competition coming from whatever you think Apple is ultimately going to create,… 2 times in the scene
- ▶ 19:16 unnamed speaker OpenAI is firing back at Apple. 12 times in the scene
Hank Green Faces AI Backlash, OpenAI Math Advances, Million-Dollar Solo Firms | Diet TBPN
- ▶ 27:22 John Coogan Like, why can't you just do the Apple thing? 2 times in the scene
Leopold Stays in the Game, Big Tech Earnings, OpenAI Slashes GPT-5.6 Prices | Diet TBPN
- ▶ 6:29 unnamed speaker Like I have never seen the mag seven trading like this, where across earnings, we're going to get into this with recapping, uh, Meta, Apple, Amazon, Microsoft.
- ▶ 20:37 unnamed speaker Over the past two weeks, Microsoft, Apple, Amazon, Meta, Alphabet, all reported quarterly earnings that largely exceeded 2 times in the scene
U.S. Bans New Chinese Humanoids, Zuck’s Op-Ed, eBay's $56M Lawsuit | Diet TBPN
- ▶ 20:02 John Coogan and I just get steamrolled by, you know, Microsoft who has access to it or Apple who has access to it or whatever.
RSI Is Closer Than People Think, Per Tae Kim
- ▶ 8:02 unnamed speaker I think Apple is still the holdout. 3 times in the scene
Big Companies Hiring Again, Anthropic's Open-Weight Position, Zuck Backs AI for All | Diet TBPN
- ▶ 18:43 unnamed speaker Let's take a look at Apple. 2 times in the scene
- ▶ 19:22 unnamed speaker Amazon, Apple, and Anthropic. 5 times in the scene
- ▶ 33:15 unnamed speaker The other piece of news is that Apple is launching Apple Upgrade next week, then iPhone, iPad, Mac, and Apple Watch leasing slash subscription program. 2 times in the scene
- ▶ 33:15 unnamed speaker The other piece of news is that Apple is launching Apple Upgrade next week, then iPhone, iPad, Mac, and Apple Watch leasing slash subscription program. 3 times in the scene
- ▶ 33:15 unnamed speaker The other piece of news is that Apple is launching Apple Upgrade next week, then iPhone, iPad, Mac, and Apple Watch leasing slash subscription program. 2 times in the scene
- ▶ 34:59 unnamed speaker Leave us five stars on Apple Podcasts and Spotify.
Open Source vs. Closed Source, NVIDIA Backs SSI, YC Startup School Fills Stadium | Diet TBPN
- ▶ 1:21 unnamed speaker It wasn't every day on Twitter, Apple employees being like Google's annoying for ripping us off or whatever.
- ▶ 9:41 unnamed speaker And use an iPhone, and Apple will have a huge incentive to, to defend against any potential open source attacks, and so they will be spending the money. 2 times in the scene
- ▶ 16:12 unnamed speaker Uh, Apple, I don't think is on yet, even though I would imagine that they would, that they would be aligned with this. 5 times in the scene
- ▶ 28:09 unnamed speaker Leave us five stars on Apple Podcasts and Spotify.
AMD Advancing AI, Google Q2 Earnings, OpenAI Plans $750B Cloud Spend | Diet TBPN
- ▶ 12:21 unnamed speaker I think a lot of people were thinking that they'd get picked up by a big, uh, consumer company, maybe a, you know, an Apple. 3 times in the scene
- ▶ 23:09 unnamed speaker You can securely connect Apple Health and supported medical records to understand your information.
- ▶ 24:03 unnamed speaker Leave us five stars on Apple Podcasts and Spotify.
AI Agents Hack Hugging Face, White House Promotes Science’s Golden Age | Diet TBPN
- ▶ 30:22 Jordi Hays Leave us five stars on Apple Podcasts and Spotify.
U.S. AI Execs Warn as China’s AI Push Grows, Substack Adds AI Detection Tool | Diet TBPN
- ▶ 7:20 John Coogan Isn't that what the, the, didn't Apple first do that with the, the M four Pro, the M four Max, the M four Ultra?
- ▶ 8:47 John Coogan Like, you can still torrent things, but it's just so easy to use Apple TV and Spotify and Netflix that most people just wind up just paying five dollars, two dollars for a song, or, or 10 dollars a month for something that it effectively…
- ▶ 29:30 John Coogan Anyway, leave us five stars on Apple Podcasts and Spotify.
Kimi K3 Reactions, The Odyssey Hits $264M in Debut, Netflix Embraces AI | Diet TBPN
- ▶ 31:03 John Coogan Leave us five stars on Apple Podcasts and Spotify.
Thinking Machines’ First AI Model, California Loses $3.2B to Texas, TSMC Adds $100B | Diet TBPN
- ▶ 19:44 John Coogan Leave us a review on Apple Podcasts and Spotify.
Stripe’s $53B PayPal Offer, OpenAI’s First Device, TBPN’s New Business Ideas | Diet TBPN
- ▶ 2:38 John Coogan Uh, Apple would also be a potential buyer, says Shield. 5 times in the scene
- ▶ 2:41 John Coogan Uh, good compliment to Apple Pay for e-commerce penetration. 2 times in the scene
IBM's AI Rollercoaster, Demis Calls for AI Watchdog, NY Pauses AI Data Centers | Diet TBPN
- ▶ 4:04 unnamed speaker You could run Windows on a different chipset, and you could have a different chipset with different operating system, and the value capture piece, there were just other PC manufacturers that came in, and then obviously Apple with their,…
- ▶ 24:51 unnamed speaker Leave us five stars on Apple Podcasts and Spotify.
Apple Sues OpenAI, Experts Sign Another AI Warning Letter, Paramount Threatens CA Exit
- ▶ 0:08 John Coogan Mark Gurman broke the news that Apple is suing OpenAI. 27 times in the scene
- ▶ 11:15 unnamed speaker Uh, he says, you can read Apple's filing here and almost everything you need to know is actually on the first page in the first four paragraphs. 22 times in the scene
- ▶ 31:28 John Coogan Thank you for tuning in to TBPN, and leave us five stars on Apple Podcasts and Spotify.
GPT-5.6 Reactions, Phoebe Gates’ Phia Drama, Hollywood Chases Internet Horror | Diet TBPN
- ▶ 15:21 John Coogan As a result, they got paid, they got stuck paying a 30% tax to Apple on in-app purchases. 8 times in the scene
- ▶ 32:16 John Coogan Leave us five stars on Apple Podcasts and Spotify.
Model Mayhem: OpenAI’s 5.6 and Meta’s Muse Spark 1.1 | Diet TBPN
- ▶ 24:20 unnamed speaker Well, leave us five stars on Apple Podcasts and Spotify.
Blue Origin Raises Capital, Getty-Shutterstock Deal Dies, GPT-5.6 Launches Tomorrow | Diet TBPN
Ben Thompson Explains the XBOX Disaster
- ▶ 6:09 Ben Thompson What actually ended up taking that over was things like the Fire Stick or, you know, Apple TV made up like this. 2 times in the scene
- ▶ 23:00 Ben Thompson No, no, the, the, the, the example I always go back to is, um, I think it was 2014 or so when Apple bought Beats, and they bought Beats for three billion dollars, and everyone's going, the tech press is going crazy, everyone's writing… 3 times in the scene
China Considers AI Export Controls, SK Hynix $28B IPO, Banks Target Payment Business | Diet TBPN
- ▶ 24:47 unnamed speaker Leave us five stars on Apple Podcasts and Spotify.
XBOX Layoffs, Tesla's New Model Y, $12.8M Lottery Dispute | Diet TBPN
- ▶ 8:55 John Coogan They might have a PS five as well, and Nintendo Switch as well, and then if they're in the Apple ecosystem, and they play Xbox games on the weekend, they're not lamenting the lack of integration there.
- ▶ 30:21 John Coogan Leave us five stars on Apple Podcasts and Spotify.
Jersey Mikes's IPO, AI Lab Nationalization, SpaceX AIPhone | Diet TBPN
- ▶ 19:48 John Coogan So they're not vertically integrating the chip like Apple Silicon just yet, but Elon has fab chips before for Tesla.
- ▶ 21:18 John Coogan Because when we talked to Mark Pincus yesterday, he said that Apple is not pushing small apps. 4 times in the scene
- ▶ 30:47 unnamed speaker And leave us five stars on Apple Podcasts and Spotify.
The Meta Compute Debate | Diet TBPN
- ▶ 12:00 unnamed speaker Like, Apple waited a long time to actually implement these things, even though everyone was, like, basically begging.
- ▶ 23:16 John Coogan Leave us five stars on Apple Podcasts and Spotify.
Open Source vs. Closed Source, Memory Chips Eat AI Profits, Comcast Restructures | Diet TBPN
- ▶ 28:13 unnamed speaker Apple, last week, raised prices for MacBooks
Shifts In The Creator Economy, Kylie Jenner x Meta, GPT 5.6 Limited Release | Diet TBPN
- ▶ 8:27 John Coogan Like the Apple vision pro is so good that like, you know, it's like we are jobs finished. 5 times in the scene
- ▶ 31:56 John Coogan Anyway, leave us five stars on Apple Podcasts and Spotify.
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