Bartlett: Early Outage Detection Transformed StatusGator From Vitamin to Painkiller
Colin Bartlett · Episode 798 | Lessons From 10 Years of SaaS Growth Without a Hock... · Sep 23, 2025 · at 5:20
StatusGator co-founder Colin Bartlett explains to Rob Walling how crowdsourced early warning outage alerts shifted customer perception of their product.
0:00 / 0:14exact quote · 14.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Yeah, that's been a game changer for us in terms of marketing or selling our products. It really turned it from a vitamin into a painkiller, as they say. Like, knowing that a service is down is useful, but knowing before anyone else does is much more useful.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Colin Bartlett
Bartlett: Enterprise Developers Lack Budget and Purchasing Authority for SaaS
“Developers don't have money to buy products at a company. I mean, maybe some do, but at an enterprise, it's not the developer that makes a purchasing decision.”
Bartlett: Multi-Product SaaS Approach Is a Distraction Once One Product Gains Traction
“It, it's a big distraction, honestly. I mean, certainly in the early days when none of them really had any traction, maybe it's fine. But once StatusGator started gaining some traction, so around twenty-twenty, I would say, honestly, during the pandemic is whe…”
Bartlett: Traditional venture capital treadmill is a dreadful model
“The VC, like, treadmill never interested us at all. We've all, all of us have worked at startups, and it's just very dreadful idea to me, honestly.”
Bartlett: Official Service Status Pages Lie and Are Extremely Slow
“Status pages lie. Everyone knows they lie. They're very slow.”
Bartlett: 14-Day Free Trials Fail for Outage-Dependent SaaS Products
“It's very hard to deliver a aha moment in a 14 day free trial with a service that is dependent on other providers going down.”
Bartlett: Outage Monitoring Works Best in Verticals With Non-Technical Staff
“I think the thing that we found that has the most commonality among the verticals that we do well in is that they have a high number of, perhaps unsophisticated, is a diplomatic way to say it, users.
So, education is a big market for us, not so much in terms o…”