Bartlett: Multi-Product SaaS Approach Is a Distraction Once One Product Gains Traction
Colin Bartlett · Episode 798 | Lessons From 10 Years of SaaS Growth Without a Hock... · Sep 23, 2025 · at 16:36
Colin Bartlett, co-founder of StatusGator, discusses why attempting a multi-product studio approach failed and why focusing solely on the winning product drove success.
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“It, it's a big distraction, honestly. I mean, certainly in the early days when none of them really had any traction, maybe it's fine. But once StatusGator started gaining some traction, so around twenty-twenty, I would say, honestly, during the pandemic is when things kind of clicked for us. We, everything was going remote. A lot of people were like dependent on cloud services more than ever before. There was definitely more interest in this stuff. There was starting to actually be a market for the product that's already been around five years. And I think like the other ones were either, either had no revenue or very little revenue. We just thought like, what are we doing? Like, let's just focus on this one thing. We didn't shut anything down. We kept all those alive for a long time. But we just focused on the one that was actually making money. We're like, we've got to stop this multi-product stuff. We've got to focus on the thing that's actually working because it is working.”
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