Eden: Startups can market by framing a David-vs-Goliath fight against incumbents
Anthony Eden · Episode 509 | Revisiting the Six Stages of SaaS Growth with DNSimple · Aug 11, 2020 · at 9:10
Anthony Eden, founder of DNSimple, discusses competitive marketing strategies against large domain registrars like GoDaddy.
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“There's, I mean, there's a marketing angle where you essentially pick a fight. You pick a fight with the biggest guy out there, and you turn that fight into a David versus Goliath sort of showdown, if you will.”
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