Bartlett: 'Status page aggregator' is StatusGator's top keyword after inventing category
Colin Bartlett · Episode 798 | Lessons From 10 Years of SaaS Growth Without a Hock... · Sep 23, 2025 · at 39:39
Colin Bartlett, co-founder of StatusGator, discusses the difficulty and eventual SEO benefits of inventing an entirely new software category.
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“Status page aggregator didn't exist, and we made that up. We could say we invented that. The reality is that is our number one keyword now that people, people search for. We dominate that keyword because we have first mover advantage there, but no one was searching for that in 2015.”
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