Julian Marzouk, an executive coach for seven-figure SaaS founders, discusses how founders struggle with overextension across multiple go-to-market channels and customer segments.
“It's very difficult for them to let go because they realize that they think that it's saying no, no, I'm not going to do this. And actually the reframe is we're not saying no, we're just saying not now. It's about sequencing, right?”
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More from Julian Marzouk
Insight
Marzouk: Executive coaches must offer direct guidance alongside Socratic questioning
“I think there's the myth of the coach is not supposed to give guidance. They're supposed to only ask questions. I believe that for founders at this stage, it's actually very important to be able to wear both hats, to be able to be really asking questions, gett…”
“Usually they're, like, done going about it alone. At this stage, they usually feel pretty lonely if they're around one to three million isolated, and they want a thinking partner, they need help, because usually their lives has become miserable, and overall, t…”
Marzouk: Operator Mentors Only Teach Founders to Replicate Their Own Path
“Usually when, you know, you're mentored by an operator, they're super strong technically, and, you know, they're going to be able to help you basically do what they did. But if you want to help someone play to their strength, then that's a little bit of a diff…”
Marzouk: Scaling past $3M ARR requires founders to stop driving all growth
“Basically, at one to three million, the founder is the growth engine. They're the ones who've built the growth, who've been doing it all. The problem is that in order to get to ten million, it needs to change. They need to be able to remove themselves from the…”
Marzouk: Founders spending over 40% in one function struggle to delegate
“Every time there's a function that's beyond 40% in time spent in sales, product, marketing, you know it's gonna be a topic, and it's gonna take some work for them to actually Let go.”
Marzouk: Solving employees' problems trains them to make founders the bottleneck
“When you do that, what you're actually doing is you're teaching your team members, bring me problems instead of solutions. And so you cannot grow like that. Basically, you are just in this loop where you are still the bottleneck.”
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