Jeff Roberts

Co-Founder, Outseta · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveoperatorauthor@GeoffTRoberts ↗LinkedIn ↗outseta.com ↗

Geoff Roberts is the co-founder of Outseta, an all-in-one platform integrating billing, authentication, CRM, and email marketing for membership and SaaS businesses. A veteran SaaS marketer, he previously headed marketing at Buildium and Roambi, and authored the book The Tale of Tom.

13statements → 7claims → 4claims resolved → 75%fully supported → 3.62/5average certainty → 2.23/5average debate potential → ≈4.5/5argument clarity, estimated →

3 supported 1 partly supported 0 contradicted 3 not checkable as stated how the 7 claims stand · each chip opens the sources

2 predictions · 5 assertions · 3 opinions · 3 insights · every statement was checked. The predictions and assertions are the 7 claims: statements the public record can support or contradict. 4 are resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Jeff argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Prediction Held up

Jeff Roberts predicts Stripe will eventually launch a Merchant of Record solution

“And I think it's even telling that Stripe has not prioritized their own merchant of record solution, at least at this point. I suspect they will at some point.”

Jeff Roberts Apr 25, 2023 ▶ 12:13 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Expressed certainty vs assessment result

none yet certainty 1

100% certainty 2

none yet certainty 3

83% certainty 4

none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Jeff Roberts on measured tape to publish a rate. This says nothing about how they speak.

What they said13 Episodes1

Everything Jeff Roberts said on Startups For the Rest of Us that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Jeff Roberts: $500M acquirers routinely ignore a startup's missing global tax compliance

“I talked to a founder Who sold a business for between five hundred million and a billion dollars. So a big acquisition to a publicly traded company. They just disclosed during the acquisition that they had never paid global sales tax, and they didn't know how …”

Jeff Roberts Apr 25, 2023 ▶ 22:39 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Opinion

Jeff Roberts: No good global SaaS sales tax solution exists today

“The conclusion that I've come to after spending so much time thinking about this is there really isn't a good solution to this problem today. So it's kind of a pick your poison scenario.”

Jeff Roberts Apr 25, 2023 ▶ 4:08 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Insight

Jeff Roberts: SaaS founders should ignore sales tax until $1M ARR

“I think that you really don't need to worry about this, particularly on your way to 10 K in MRR. I think it's much like all other aspects of building a startup. You need to sort of create good problems. And I would turn my attention to this personally, probabl…”

Jeff Roberts Apr 25, 2023 ▶ 5:01 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Opinion

Roberts: Full Global Tax Compliance Is an Unrealistic Goal

“And even the companies that do this full time, like that's what their products are based around. The idea that you would ever be fully in compliant at any point in time is sort of a ridiculous notion in and of itself.”

Jeff Roberts Apr 25, 2023 ▶ 7:38 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Insight

Jeff Roberts: Flat remittance costs make 10% Merchant of Record fees uneconomical

“The cost of remitting these taxes doesn't scale up dramatically, and that's why I'm uncomfortable saying I'm going to pay seven or 10% or whatever it might be in perpetuity on every single recurring transaction.”

Jeff Roberts Apr 25, 2023 ▶ 19:26 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Prediction Not checkable as stated

Roberts: Most SaaS businesses will likely continue using Stripe

“I think most SaaS businesses will probably opt towards continuing to use Stripe.”

Jeff Roberts Apr 25, 2023 ▶ 11:22 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Prediction Held up

Jeff Roberts predicts Stripe will eventually launch a Merchant of Record solution

“And I think it's even telling that Stripe has not prioritized their own merchant of record solution, at least at this point. I suspect they will at some point.”

Jeff Roberts Apr 25, 2023 ▶ 12:13 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Assertion Supported

Roberts: Third-Party MoRs Cause Customer Confusion on Bank Statements

“If a customer looks at their bank statement, And you are buying a product from a company that uses a third party merchant of record. They're not going to see the company's name on their bank statement. They're going to see paddle, or they're going to see gum r…”

Jeff Roberts Apr 25, 2023 ▶ 16:35 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Opinion

Roberts: Stripe Tax solves sales tax tracking better than any competitor

“What I personally think is the best option and what we're going to do in the context of our own business, and also probably the first thing we'll productize for our customers, is I do think Stripe tax has solved this better than anybody else when it comes to t…”

Jeff Roberts Apr 25, 2023 ▶ 18:05 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Assertion Not checkable as stated

Jeff Roberts: No founders report foreign tax enforcement for unremitted sales tax

“One of my other learnings as I've explored this topic is I was not able to find A single person who had a horror story about a foreign government coming after them for some sort of sales tax that they did not remit.”

Jeff Roberts Apr 25, 2023 ▶ 20:44 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Assertion Supported

Jeff Roberts: Over 600 US Tax Rate Changes Took Effect in 2021

“So within the United States in 20, 21, there were 600 plus Different tax rate changes that went into effect that year.”

Jeff Roberts Apr 25, 2023 ▶ 7:21 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Assertion Partly supported

Roberts: Paddle has raised $300M to build Merchant of Record infrastructure

“Paddle's raised three hundred million dollars in funding largely because they need to figure out how to do all this on behalf of their customer base.”

Jeff Roberts Apr 25, 2023 ▶ 12:05 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Insight

Roberts: Third-party MoRs almost definitely require using their front-end UI

“If we go with one of these third party merchant of records, you almost definitely have to use their own UI on the front end.”

Jeff Roberts Apr 25, 2023 ▶ 14:07 Episode 658 | As a SaaS Founder, When Should You Care About Sales...

Appearances (1)

Episode	Date	Speaking time
Episode 658 \| As a SaaS Founder, When Should You Care About Sales...	Apr 25, 2023	16m

Jeff Roberts

The record, in short

Their most notable supported claim

Expressed certainty vs assessment result

How they sound: not measured why? →

Appearances (1)

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