Leadpages

8 statements across 6 episodes · 3 bullish · 2 bearish · 2 people on the record · first statement Mar 10, 2020 by Rob Walling · said 51 times in 22 episodes since 2020 · across every show →

Mentions by year

brought up most by Rob Walling (46), John Warrillow (3), Derrick Reimer (1), David Newell (1)

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0510202020212022202320242025episodes it came up in
001.55310202020212022202320242025episodesmentions per episode
2025 2 mentions in 1 episode
2024 1 mention in 1 episode
2023 7 mentions in 3 episodes 2 per episode
2021 15 mentions in 8 episodes 2 per episode
2020 26 mentions in 9 episodes 3 per episode

every mention, scene by scene, with the transcript →

Everything said about Leadpages, oldest first

Mar 10, 2020 bullish
Assertion Supported
Walling: Marketing automation is a multi-billion dollar market, landing pages are small
“Marketing automation is a multi, many, many billion dollar opportunity, and the landing page market is not. It's a very small market.”
Rob Walling Mar 10, 2020 ▶ 14:22 Episode 487 | Startup Roundtable Discussing Hey.com, Leadpages’ Acquisition, and More Hot Topics
Mar 10, 2020 bearish
Prediction Not checkable as stated
Gal: Leadpages is an asset that will only decrease in value
“This is an asset that will only decrease in value moving forward.”
Jordan Gal Mar 10, 2020 ▶ 16:20 Episode 487 | Startup Roundtable Discussing Hey.com, Leadpages’ Acquisition, and More Hot Topics
Mar 10, 2020 bullish
Prediction Didn’t hold up
Gal predicts Drip will target high-end enterprise sales after Leadpages sale
“I'm going to assume they're going to go high end with an enterprise sales team and run that playbook, and now they have the money to do it, and they didn't need to sell any equity in it.”
Jordan Gal Mar 10, 2020 ▶ 17:01 Episode 487 | Startup Roundtable Discussing Hey.com, Leadpages’ Acquisition, and More Hot Topics
Jan 19, 2021 positive
Disclosure
Rob Walling chose Leadpages acquisition over others for trust and fair milestones
“We chose to sell to Leadpages rather than some other interested acquirers because I did trust that they were going to treat us well. And they did. And it wasn't based on any of the gotcha numbers, right? There were, there was no like revenue. There were no mil…”
Rob Walling Jan 19, 2021 ▶ 37:35 Episode 532 | The Art of Selling Your Business with John Warrillow
Apr 6, 2021 neutral
Assertion Supported
Walling: Leadpages had 170 employees and $38M raised when acquiring Drip
“And when we were acquired by Leadpages, which was a 170 people at the time, they had all of this figured out. And that is actually like one of the advantages, I think, of seeing both sides You know, basically working in a venture-funded company, they had thirt…”
Rob Walling Apr 6, 2021 ▶ 11:24 Episode 544 | Annual Raises, Finding Good Startup People, and More Listener Questions with
Oct 3, 2023 negative
Assertion Supported
Walling: Leadpages suffered from split focus despite $38M and 170 employees
“Dude, I even remember, so Leadpages acquired Drip, they had a 170 employees, and I remember getting in there, and they were, they had Leadpages, and they had Center, which was this product they were trying to get off the ground, and some people there kept sayi…”
Rob Walling Oct 3, 2023 ▶ 14:34 Episode 681 | Why Launching a Second Product is Usually a Bad Ide...
Mar 25, 2025 neutral
Insight
Walling: Affiliate Programs Scale SaaS via Infomarketers but Fail with SaaS Founders
“If you have a bunch of infomarketers or bloggers using your tool, and you set up an affiliate program, and they like your tool, and you pay them 20 or 30% top line, they will likely get you hundreds or thousands of customers. Like, if you work hard at this, an…”
Rob Walling Mar 25, 2025 ▶ 11:36 Episode 767 | Finding Your ICP, Prioritizing Feature Requests, Pr...
Jun 17, 2025
Assertion Not publicly verifiable
Walling: Leadpages had a 40-person marketing team when acquiring Drip
“After we sold Drip, we sold it to Leadpages and they had a 40 person marketing team.”
Rob Walling Jun 17, 2025 ▶ 8:08 Episode 779 | 10 Myths Most SaaS Founders Believe
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