The Ledger
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Torenberg: Business Media Companies Should Price Discriminate and Charge Premium Rates
“People in the media, businesses and media creators often don't price discriminate. And especially if you're in business media, if you can attract information, that's extremely valuable to a very small subset of people, you should be charging a ton.”
Torenberg: Podcasts are the only media format that spawns all others
“They're the only media that you can create that allows you to create every other form of media from a podcast.”
Torenberg: Turpentine splits revenue 50/50 with top creators like Packy McCormick
“So basically in our network, we have Paki McCormick, we have Noah Smith and Brian Hobart of a few other kind of pretty big newsletter writers for their specific niches who have a few 100,000 subscribers. And we say, Hey, you don't have a podcast today. Let's c…”
Torenberg: Turpentine Will Monetize Proprietary Data Gathered via Industry Lists
“So we are going to create media that helps people do better at their job and identify you know, which companies are doing well, et cetera. We're gonna get in the list game, right? Top companies, top people per sector, get, use these, this media to get all this…”
Torenberg: David Perell should have taken equity instead of selling courses
“He could have, instead of teaching people how to write, he could have gone to people who either, you know, are big on other platforms or just have really valuable service businesses like you know, financial wealth managers or accountants or lawyers or whatever…”
Torenberg: Rappers prefer traditional label deals for upfront advance cash
“Most artists or at least rappers actually prefer the deals that the record labels gave them because they got more money up front. And they were able to do anything they wanted with that money.”
Torenberg: a16z Offered Series A Weeks After Product Hunt Seed Round
“I remember at Product Hunt, we raised a seed round. We had like two million dollars or something, maybe 1.5 or two million dollars in the seed round. And then a few weeks later, we got a term, a series A term sheet from Andreessen Horowitz. And we didn't even …”
Torenberg is launching a Bookface competitor with VC and SaaS ratings
“One is a VC rating system. One is a service provider rating system. One is a SAS tool rating system or a review site. One is a company review site. I'm going to have individual metrics for, or a company reviews that, yeah, like a glass door competitor, individ…”
Torenberg: Dating apps approach the market incorrectly by not price discriminating
“The dating space. I think people are going around at the wrong way. They're not price discriminating.”
Torenberg: Niche creators like Lenny Rachitsky will emerge for every sector
“What Lenny is doing for product managers that will exist for every position. For finance people, for engineering, for sales marketing, et cetera. And that will also exist for every sector.”
Torenberg: Turpentine B2B podcasts monetize well with under 1,000 listeners
“We've created. You know, just in the last few months, I think we have like a top three CFO podcast or chief people officer podcast. They don't have a ton of listeners. So, you know, under a thousand per episode, but they monetize really well because people wan…”
Torenberg: Turpentine reaches $2M run rate on 350,000 monthly downloads
“We're doing about 350,000 downloads a month across 13 shows, which is not huge. Like some shows, you know, my first million does is bigger than all of our shows put together probably, but we're at about two million run rate probably because the shows monetize …”
Torenberg: Podcasting Networks Face Major Risk Without Feed Ownership
“The challenge of podcasts when you don't own the feed is that the host can just leave you.”
Torenberg: Venture fund size growth will eventually require $100B outcomes
“Because venture capitalists have raised more and more money, the expectations of what they need for returns are much higher, right? So it used to be like one billion dollar business that they, that was like venture scale. Then it's like ten billion dollar busi…”
Torenberg targets taking home $1M from Turpentine in 2024
“I want turpentine to I want a million dollars in my bank account as a result of, you know, next year turpentine.”