Torenberg: Rappers prefer traditional label deals for upfront advance cash
Erik Torenberg · How To Build A Million-Dollar Media Empire | Erik Torenberg · Jan 5, 2024 · at 31:31
Turpentine founder Erik Torenberg discusses findings from music startup UnitedMasters comparing traditional 360 record label contracts to venture-style creator contracts.
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“Most artists or at least rappers actually prefer the deals that the record labels gave them because they got more money up front. And they were able to do anything they wanted with that money.”
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