“I think in general, it's a big trend of, like, shifting from, like, teach you how to do something to, like, press button and it's done. Like, do it for you.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Erik Torenberg
Insight
Torenberg: Business Media Companies Should Price Discriminate and Charge Premium Rates
“People in the media, businesses and media creators often don't price discriminate. And especially if you're in business media, if you can attract information, that's extremely valuable to a very small subset of people, you should be charging a ton.”
Erik TorenbergJan 5, 2024▶ 22:12How To Build A Million-Dollar Media Empire | Erik Torenberg
Insight
Torenberg: Podcasts are the only media format that spawns all others
“They're the only media that you can create that allows you to create every other form of media from a podcast.”
Erik TorenbergJan 5, 2024▶ 4:27How To Build A Million-Dollar Media Empire | Erik Torenberg
Disclosure
Torenberg: Turpentine splits revenue 50/50 with top creators like Packy McCormick
“So basically in our network, we have Paki McCormick, we have Noah Smith and Brian Hobart of a few other kind of pretty big newsletter writers for their specific niches who have a few 100,000 subscribers. And we say, Hey, you don't have a podcast today. Let's c…”
Erik TorenbergJan 5, 2024▶ 13:44How To Build A Million-Dollar Media Empire | Erik Torenberg
Disclosure
Torenberg: Turpentine Will Monetize Proprietary Data Gathered via Industry Lists
“So we are going to create media that helps people do better at their job and identify you know, which companies are doing well, et cetera. We're gonna get in the list game, right? Top companies, top people per sector, get, use these, this media to get all this…”
Erik TorenbergJan 5, 2024▶ 23:09How To Build A Million-Dollar Media Empire | Erik Torenberg
What-if
Torenberg: David Perell should have taken equity instead of selling courses
“He could have, instead of teaching people how to write, he could have gone to people who either, you know, are big on other platforms or just have really valuable service businesses like you know, financial wealth managers or accountants or lawyers or whatever…”
Erik TorenbergJan 5, 2024▶ 29:58How To Build A Million-Dollar Media Empire | Erik Torenberg
AssertionNot checkable as stated
Torenberg: Rappers prefer traditional label deals for upfront advance cash
“Most artists or at least rappers actually prefer the deals that the record labels gave them because they got more money up front. And they were able to do anything they wanted with that money.”
Erik TorenbergJan 5, 2024▶ 31:31How To Build A Million-Dollar Media Empire | Erik Torenberg
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