Disclosure certainty 3/5 debate potential 1/5

Torenberg: Turpentine reaches $2M run rate on 350,000 monthly downloads

Erik Torenberg · How To Build A Million-Dollar Media Empire | Erik Torenberg · Jan 5, 2024 · at 6:39

Erik Torenberg, founder of media network Turpentine, discloses download figures and revenue run rate across the network's 13 shows.

0:00 / 0:17exact quote · 17.6s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“We're doing about 350,000 downloads a month across 13 shows, which is not huge. Like some shows, you know, my first million does is bigger than all of our shows put together probably, but we're at about two million run rate probably because the shows monetize pretty well.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Erik Torenberg

Insight
Torenberg: Business Media Companies Should Price Discriminate and Charge Premium Rates
“People in the media, businesses and media creators often don't price discriminate. And especially if you're in business media, if you can attract information, that's extremely valuable to a very small subset of people, you should be charging a ton.”
Erik Torenberg Jan 5, 2024 ▶ 22:12 How To Build A Million-Dollar Media Empire | Erik Torenberg
Insight
Torenberg: Podcasts are the only media format that spawns all others
“They're the only media that you can create that allows you to create every other form of media from a podcast.”
Erik Torenberg Jan 5, 2024 ▶ 4:27 How To Build A Million-Dollar Media Empire | Erik Torenberg
Disclosure
Torenberg: Turpentine splits revenue 50/50 with top creators like Packy McCormick
“So basically in our network, we have Paki McCormick, we have Noah Smith and Brian Hobart of a few other kind of pretty big newsletter writers for their specific niches who have a few 100,000 subscribers. And we say, Hey, you don't have a podcast today. Let's c…”
Erik Torenberg Jan 5, 2024 ▶ 13:44 How To Build A Million-Dollar Media Empire | Erik Torenberg
Disclosure
Torenberg: Turpentine Will Monetize Proprietary Data Gathered via Industry Lists
“So we are going to create media that helps people do better at their job and identify you know, which companies are doing well, et cetera. We're gonna get in the list game, right? Top companies, top people per sector, get, use these, this media to get all this…”
Erik Torenberg Jan 5, 2024 ▶ 23:09 How To Build A Million-Dollar Media Empire | Erik Torenberg
What-if
Torenberg: David Perell should have taken equity instead of selling courses
“He could have, instead of teaching people how to write, he could have gone to people who either, you know, are big on other platforms or just have really valuable service businesses like you know, financial wealth managers or accountants or lawyers or whatever…”
Erik Torenberg Jan 5, 2024 ▶ 29:58 How To Build A Million-Dollar Media Empire | Erik Torenberg
Assertion Not checkable as stated
Torenberg: Rappers prefer traditional label deals for upfront advance cash
“Most artists or at least rappers actually prefer the deals that the record labels gave them because they got more money up front. And they were able to do anything they wanted with that money.”
Erik Torenberg Jan 5, 2024 ▶ 31:31 How To Build A Million-Dollar Media Empire | Erik Torenberg
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.