The Ledger
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Lieberman: YouTube Shorts generate $0.06 RPMs compared to $7.00 for long-form
“With the shorts, I shared my long form videos get about seven, a seven dollar RPM, seven dollars per thousand views. Shorts for me right now, and I've looked, and this is kind of what other people are getting as well. Six cents per thousand views is what I get…”
Lieberman: Gaining subscribers via YouTube Shorts can penalize long-form algorithmic reach
“And if you now all of a sudden have 500,000 subscribers on YouTube, but none of them Care about your long form videos. YouTube's algorithm starts to think like, well, this person's subscribers are seeing these videos and not even clicking on them. They must no…”
Lieberman: Creators mistakenly assume YouTube audiences share their Twitter trust equity
“What a lot of people do who have huge followings on other platforms is they kind of assume that, that like the audience on YouTube is, is gonna have, is gonna know them and have the same kind of like trust equity that you've built up with your followers on Twi…”
Lieberman: YouTube creators must hook viewers and state value within 30 seconds
“Within the first 20 to 30 seconds, you have to get people's attention and tell them what value they're going to get out of watching the video.”
Lieberman: Algorithms deprioritizing links will force creators to build native audiences
“And I think like the next three to five years is going to be more about, especially as we see like Twitter and Deprioritizing outside links and then trying to prioritize in the algorithm organically uploaded pictures and videos. I think the next like three to …”
Lieberman: External links generate just 2.6% of YouTube channel views
“The views coming from external is 2.6%. Even though like the vast majority of my following anywhere online is on Twitter. And I used to share a link to every video on Twitter.”
Lieberman: Thumbnails and the first 60 title characters drive YouTube browse clicks
“With browse, the, by far the most important thing is the thumbnail, and then the first, like, 60 characters in your title. Those two things have to grab people's attention immediately and get them to click on it.”
Lieberman: Creators should benchmark against slightly larger channels, not mega-creators
“So if you're creating a channel, what I think you should do is find people that are not the biggest channels in the world. So like, I'm not looking at Ali Abdaal right now and trying to make videos like his, because he's got three million subscribers on YouTub…”
Lieberman: Unestablished YouTube creators should never put over five words on thumbnails
“The basics of thumbnails though, is like, you should never have again, unless you're like some massively popular creator already, you should never have more than like five words on, on your thumbnail. And even, you know, you should even try for under four beca…”
Lieberman: Achieving a YouTube click-through rate over 7% indicates strong performance
“In my own numbers and a little bit of research I've done, if you can get over seven percent, over a seven percent click through rate, then that's great.”
Lieberman: Audio quality matters far more than video quality for content creators
“Have a good mic cause like your audio matters far more than video quality, but aside from that, and by good mic 60 bucks, you can get a good mic.”
Lieberman: Automated YouTube AdSense revenue generates $300 to $800 per month
“I started in 2022, I guess it was. I think it was March of 2022. Started actually creating on YouTube and have gotten to a point that I think in December of 22, maybe it was October I don't know, somewhere between August and October of twenty-twenty-two. I'm h…”