The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 26 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Conley: Posting Daily LinkedIn Videos Guarantees a Viral Hit
“They will push you, and you will get a viral video if you just, like, commit to putting up one a day or one every two days. It will hit.”
Schneider: Repurposing TikTok and Reels to LinkedIn guarantees virality
“If you just take shorts that we're working on, like TikTok or Instagram reels and put them on LinkedIn, it will go viral.”
Isenberg: LinkedIn will not suppress posts edited with links after four hours
“What the LinkedIn team told me is that if you post something that gets more than, ah, 150 likes, 200 likes, after four hours, if you put the link at the bottom of the post, you will not be suppressed by the LinkedIn algorithm.”
Barnett: Content creators never look for jobs on LinkedIn or Upwork
“I'm a content creator. I know a thousand content creators. Not one of them would go and put their job profile on LinkedIn or on Upwork and be looking for jobs there. So it's just not that they don't, you don't find creators in that same typical way that you wo…”
Schneider: Average LinkedIn CPM is around $22 per thousand impressions
“Like if you were paying for those impressions on platform, for example, on LinkedIn, it's like 22 dollars per thousand impressions is the average, right?”
Schneider: Monitoring niche outlier creators captures 80% of industry engagement
“In reality, it's like, there's a handful of outliers within any niche and everybody is engaging with those handful of outliers. If you just monitor those outliers, you're actually going to get, you know, 80% surface area coverage for that entire industry. You …”
Schneider: Remixing winning social posts every 90 days reliably drives virality
“If you look at my Twitter, like posts as an example, or even my LinkedIn, it is the exact same thing. Remix every 90 days, like full stop. That is all that's happening. And that, when you get enough information, like a bigger enough corpus, you have, you basic…”
Schneider: LinkedIn post engagements serve as high-intent outbound signals
“The way that we have found that you can stand out is you have to look for signals or triggers that basically show that people are hand raising saying, Hey, I want this thing. I have an interest in this thing, right? And a great way to do this is with these Lin…”
Schneider runs an autonomous AI agent for LinkedIn prospecting and cold outreach
“So like I have one that's just like crawling LinkedIn, like as we speak and it's like looking for like ICP and then it enriches them. It writes a personalized email and a cold emails.”
Isenberg: LinkedIn Short-Form Video is Currently 'Fishing with Dynamite'
“Short form video on LinkedIn right now is literally like fishing with dynamite. They want video so badly. If you can create half decent video and put it on LinkedIn, you're going to crush it also.”
Isenberg: Ignoring LinkedIn's Massive Audience Over Cringe Is Foolish
“Ignoring hundreds of millions of active people seems like a foolish thing to do or silly thing to do if you're trying to increase your probability success.”
Isenberg: At Least 50% of LinkedIn Home Feed Posts Are Video
“And then some people are, like, if you go to the LinkedIn home feed, at least 50% of the posts are video now.”
Isenberg: LinkedIn in 2024 has the easy organic reach of 2020 Twitter
“In twenty-twenty-four LinkedIn is the equivalent of twenty-twenty Twitter. When in twenty-twenty Twitter, I know there's some people like Sean Poorey, Andrew, actually you too, you know, you started going, guys like us started going viral in twenty-twenty-twen…”
Isenberg: 15 hours of LinkedIn work generated 125,000 followers and millions
“14 months ago, I wasn't even on LinkedIn, and I grew from zero to a 125,000 followers with probably, like, 15 hours of work in 14 months. And that's actually translated into millions of dollars of revenue”
Hudack: Organic distribution requires adopting platform-native communication formats
“If you want to target like techie people, you probably want to do it on Twitter X. If you want to target
Sales people, you probably want to do it on LinkedIn.
You know, like, it just, you know, and there's a format, and there's a way of thinking, and a way of …”
Welsh: Writing at 7th-grade reading level maximizes content engagement
“I've written in third, fourth, fifth, sixth, seventh, ninth, all the way up to 12th. And I will look at impressions. I will look at reply rate on my newsletter. I'll look at engagement. And that's seven to eight for me is just like where, where it hits.”
Louis-Lucas: Taplio's LinkedIn video downloader drove 1M visitors per month
“Like our best performing mini tool was something that we gave as a test To a developer that we wanted to hire. We had no hope on this tool. It was download, download video from a LinkedIn post and it ranked first for this. So it was a very low intense keyword …”
Goldstein: Unbundling incumbents requires building for power-user niches
“The way you can be with any network is you carve off a section of it, of like extremely power users of some sort, some niche, and you build better features for them or something like that.”
Schneider: A LinkedIn video agency can hit $30K monthly in 180 days
“Like if you just have a little bit of execution per hours and know how to work with offshore teams, like this is easily, I bet you could get this to 30 K, you know, a month in like probably 90 to a 180 days. Like no questions asked.”
Rush: Micro-influencer sponsorship prices have crashed from $1,000 to $100
“I was looking at that segment two years ago as well, and I was checking the prices and it was at least one K And they would guarantee maybe 30,000 views. And then I kept asking the same people price again every few months. And now it's way lower just because t…”
Conley: Daily LinkedIn Short-Form Videos Drove 2M Impressions in 14 Days
“I did an experiment with LinkedIn, basically posted a short form video every day for 14 days. Two million impressions in, in those 14 days.”
Isenberg: 5,000 people downloaded startup ideas database via LinkedIn in 30 days
“5000 people have downloaded that in the last 30 days from LinkedIn.”
Schneider: LinkedIn is rolling out a TikTok-style vertical video feed
“The reason this is happening is LinkedIn is rolling out like a for you page feed, just like TikTok.”
Isenberg: Repurposing tweets grew his LinkedIn from 10k to 82k followers
“LinkedIn a year ago, I had 10,000 followers. Now I have 82,000 followers. I'd been sleeping on LinkedIn. And I had already been writing tweets for years. So yeah, what I basically do is I take my tweets and I put it on LinkedIn.”