Assertion certainty 4/5 debate potential 2/5

Rush: Micro-influencer sponsorship prices have crashed from $1,000 to $100

John Rush · I can't believe he shared these $1M+/year startup ideas · Jun 12, 2024 · at 14:21

Serial entrepreneur John Rush discusses advertising rates and micro-influencer acquisition costs with host Greg Isenberg.

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“I was looking at that segment two years ago as well, and I was checking the prices and it was at least one K And they would guarantee maybe 30,000 views. And then I kept asking the same people price again every few months. And now it's way lower just because there are more people, you know, doing the same thing. There's competition and they drop the prices. So now it's 300 dollars. Sometimes it's 100 dollars.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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