micro-influencers
2 statements across 1 episodes · 1 bullish · 1 bearish · 1 people on the record · first statement Jun 12, 2024 by John Rush · across every show →
Everything said about micro-influencers, oldest first
Jun 12, 2024 bullish
Rush puts micro-influencers on fixed 12-month retainers over one-off posts
“So I pay influencers fixed amount every month. And there is similar to partnership, like the football stars do with Nike, et cetera, but on a micro, on nano scale, right? So, and I pay them fixed money every month and they know it will be coming in whatever ha…”
Jun 12, 2024 bearish
Rush: Micro-influencer sponsorship prices have crashed from $1,000 to $100
“I was looking at that segment two years ago as well, and I was checking the prices and it was at least one K And they would guarantee maybe 30,000 views. And then I kept asking the same people price again every few months. And now it's way lower just because t…”