Eight Sleep

“And the other thing we did, we focus, we call it concentration, right? So, because it's not an impulsive purchase. And so what we do is we try to focus on specific communities and try to dominate the community. And that is kind of happening in tech where now i…”

“Obviously, you know, the port in Long Beach right now is is not getting your units on time. More than anything, it's really hard to predict when you will get your units, and so you have to de-risk, and by de-risking, you fly in units, and that is super expensi…”

“It's not that we are for athletes. Athletes are just the maximum expression of the energy that we want to give to our, you know, a 100,200 thousand users. But every person is a user exactly like Nike, Nike.”

“We just signed Justin, who is the number one CrossFitter in the world. He just won the CrossFit games I think in July.”

“We got rejected twice.”

“So we always tell everyone that going to bed is like going to the gym. You're doing something for your body to recover, to stay fit, healthy.”

“Another thing that worked really well for us was we raised money from a lot of individuals, operators that are extremely valuable. Now Patrick and John Collison, Naval Pomp”

“And the money was also used to build the pod, which is the current product, which is now the one that now is really 90% of our sales.”

“Even if our product obviously it's kind of expensive, right? It starts at 1500 but 20, 25% of our revenue is word of mouth.”

“We launched with the first product. It didn't even have cooling, so it was more like really a sleep tracker. We sold 8000 units in pre-orders, go to YC.”

“So we rent a truck with a bed and the cover, but part of the experience was also with lights and other stuff that, you know, the nest that you were having in your bedroom because it was an IoT connectivity. So we also bring nightstands, And the lights that go …”

“I love what Peter Atiyah is doing... He flipped the model on its head and he says, Hey, pay to be a member of our podcast. And I'm going to go to all these brands and I'm going to say, Hey, I'm not going to charge you to, for me to promote... Funnel all the mo…”

“And then I have this weird viral nerve pain that I get. And it looked through my data over the last five years and said, oh, I've correlated it. And I see that every time you get that flare, Your risk temperature changes for three days before. And so it tells …”