customer acquisition cost
also referred to as: cac
5 statements across 4 episodes · 1 bullish · 0 bearish · 4 people on the record · first statement Apr 14, 2022 by Sahil Bloom · across every show →
Everything said about customer acquisition cost, oldest first
Apr 14, 2022 positive
Bloom: Storytelling prevents rising customer acquisition costs as consumer startups expand
“If you're a company and you're growing and you're not thinking about storytelling, if you have any sort of consumer facing angle, you're going to struggle long-term because at the end of the day, you just cannot like, even just like mechanically, when you're s…”
Sep 30, 2024
Aug 30, 2025
Schneider: Past SaaS venture spent $80 CAC for $550 LTV
“This is from a company that I'd ran previously. That was like a SMB this tile, right? So the average customer Life or the average revenue per customer was 39 dollars. So I was technically losing money on getting that customer. I would pay 80 dollars to make 39…”
Jan 16, 2026
Samuel Thompson: Direct-response businesses require a negative cash conversion cycle
“Like at the end of the day, at the end of the day, it's all like a math equation, right? And so like CAC versus LTV and really like you want your cash conversion cycle to be negative. So you're like, all right, how do I spend 20 dollars to sell this book for 2…”
Jan 16, 2026
Thompson: Divorce book funnel averaged $40 AOV at break-even CAC
“When I was running the ads, I was selling the book for 29 bucks and I was, I had a one-click upsell on the back... There's a button that lets you like add a 17 or 18 dollar product onto it. And so it pushes your AOV from 29. If they buy it, it's 48. Mine was t…”