ChatGPT-4o

“The prompting is way less important. And the prompting, you can actually be pretty straightforward, and it has a much better understanding of intent and creativity. So the important thing I found in creating good ads are actually the inspiration images and the…”

“A super important thing to understand about these models is that they have a really good understanding of well-known concepts, ideas, brands. So it knows Nike really well. It knows Adidas really well. Even like the classic online econ brands, like it knows Rid…”

“The logo is still a little bit worse because it can never be more perfect than the reference. Like that's kind of inherently impossible. And so it's always going to get a little bit worse over time.”