Pozel: Multimodal AI requires reference images for smaller brands
Jacob Pozel · ChatGPT 4o replaces your $10,000 Ad Agency (Full Tutorial) · Apr 2, 2025 · at 6:16
Digital marketer Jacob Pozel explains to Greg Isenberg when AI image generation requires reference images versus text-only prompts.
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“A super important thing to understand about these models is that they have a really good understanding of well-known concepts, ideas, brands. So it knows Nike really well. It knows Adidas really well. Even like the classic online econ brands, like it knows Ridge wallets really well. And so in that sense, you can prompt it and you can just say like a Ridge wallet, you know and it will understand what you're talking about, but if it's your own product that is relatively new, relatively small and you don't have a lot of online presence, and I'm talking like a lot of online presence, like millions of dollars in ad spend a month kind of presence, then you should always provide a reference image.”
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