Alex Hormozi

“He just sold like 40, this is public, but excuse me if I fuck up the numbers, he just sold like 40% of his company for something like either 40 or sixty million dollars to a PE firm, and it was called Gym Launch, and what it was is Education platforms to scale…”

“Which leads me to my thesis that Alex Hermosi is the modern day Tony Robbins for young people.”

“He also threw while the Tony Robbins event was happening. He threw a launch event for his new book called a hundred million dollar leads. And he had more than 500,000 people in the live stream at the event.”

“For example, you know, we host a lot of our communities on School. And School, which is actually Hermozzi's, one of Hermozzi and Sam Oven's business. We get 40% of lifetime revenue of the 99 dollars a month that people pay for it.”

“They're using the classic challenge funnel to fill up school and get people creating new schools and paying for new schools all the time. And they use a webinar as at the very top of that challenge funnel.”

“I bought every single thing he had to sell on that live stream, I ended up spending like 6000 dollars because I wanted to see what was inside of everything.”

“He was sending, he was spending, he said he spent like 450 thousand dollars per day on marketing in general in the lead up to the event.”

“I think it's a really excellent version of direct response marketing copywriting, but it would be terrible for any business who doesn't want to be seen as a direct response copy marketing agency.”

“So interesting to note that he did 1100 different creatives on Meta alone before the event.”

“You only keep scrolling. If you need more proof, that's the point of a long page at any point you can stop and buy the thing, but he's making sure that the scrolling keeps going as long as you keep needing proof for the people that need more and more and more …”

“The reason we do this rather than, hey, here's my product. Help me create an offer from it is because I want to narrow the context from the beginning, right? I don't want AI. I don't want the LLM to pull just general context that it thinks is best for creating…”

“I spent 5000 dollars only for this folder.”