The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 8 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Lear: Early SaaS Founders Should Prioritize Paid Ads Over SEO
“In a software as a service model, I think a good idea might be just to try ad campaigns straight to the audience that is your dream audience that needs your product. So it doesn't hurt to put some budget into a nice landing page that address, exactly addresses…”
Lear: Founders Often Endure Multiple Failed Deal Attempts Before Exiting
“Sometimes we have to go through two or three failures within the sales process to find the right buyer.”
Lear: LeadGen App Founders Exited Without Formal Post-Sale Transition Contract
“And so we didn't write down, okay, it's going to be two months or three months when we will be working together. We just said, we'll be here. We're not running. We're not going to run away. We'll be here. Any questions you have after the sale, just email, emai…”
Lear: LeadGen App Took 15-20 Buyer Calls Before Finding Its Acquirer
“How many calls did we have? Probably 15 to 20 unique interested buyers. How many serious people? Six, seven maybe. And then it narrowed down we got one offer in, in January. One, we were in a due diligence phase, and that, Didn't go through. And then the final…”
Lear: LeadGen App Successfully Sold Despite Experiencing Flatlined Revenue
“The revenue has been stable for too long. So it didn't go down, but it also didn't significantly go up for too long of time.”
Lear: LeadGen App Maintained 300-Item QA Testing Sheet to Systemize Operations
“And the third point is that we really systemize the business from day one as in writing operating procedures like SOP. So not only do we have pretty well functioning company, but also it's documented. And we did that from day one, basically. Maybe because that…”
Lear: LeadGen App Chose Between Two Simultaneous Buyers Based on Domain Strategy
“And at the end, we had two potential buyers exactly at the same time. And both of them, I think could have been great. And we ended up saying to both, okay, this is the offer that's on the table. And we kind of said that the one buyer that ended up Getting it.…”