Lear: Early SaaS Founders Should Prioritize Paid Ads Over SEO
Christopher Lear · Zero Funding, One Buyer, and a Clean SaaS Exit · May 13, 2025 · at 5:10
Christopher Lear shares advice for founders seeking their first SaaS customers and testing product traction quickly.
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“In a software as a service model, I think a good idea might be just to try ad campaigns straight to the audience that is your dream audience that needs your product. So it doesn't hurt to put some budget into a nice landing page that address, exactly addresses the need of what it is you're solving. And then paying into ads as a test campaign, maybe for one or two months to get the idea.”
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