The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 5 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Zhang: Drop Calendar Links and Service Descriptions From Cold Emails
“Adding links to your calendar does not work. Saying we do SEO does not work. Like, I think people care less about what you do, but more about the outcome and what you can do for them.”
Zhang: Flawed Metrics Won't Prevent a Sale to Turnaround Buyers
“You don't have to have all your ducks in a row. So even if it's like, you know, maybe even if like some numbers are like a bit down or like maybe you don't have like a, Yeah. Like you can still sell the business. Like it just, it's just a business that needs a…”
Zhang: Ad Bans Make SEO Crucial for Regulated Industries
“A large portion of my work ended up being in regular industries like CBD and cannabis retailers, because they couldn't run paid ads. Like they were literally banned from running ads. And as you couldn't advertise on Google Meta, like SEO became one of the only…”
Zhang: Long-Term Contracts Create More Acquisition Value Than Monthly Retainers
“Buyers really like recurring revenue and stability. So I think one thing I wish I knew in hindsight, if I were to kind of do this again is like, I wish I would have signed My clients onto like longer agreements instead of just like month to month, because like…”
Zhang: Acquire.com Newsletters Drove 15 to 20 NDAs Each
“The newsletters was actually very, very helpful because I think we did like two newsletter blasts, which actually led to most of the, like, you know, NDAs like that came in. And then, so, you know, after each newsletter blast, we would have like a, like an inf…”