Zhang: Ad Bans Make SEO Crucial for Regulated Industries
Newton Zhang · 50 NDAs → 3 Offers: Why This Agency Drew Buyer Interest · Jun 23, 2026 · at 2:18
Newton Zhang, founder of ePropel, explains why his SEO agency focused heavily on clients in regulated sectors like CBD and cannabis.
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“A large portion of my work ended up being in regular industries like CBD and cannabis retailers, because they couldn't run paid ads. Like they were literally banned from running ads. And as you couldn't advertise on Google Meta, like SEO became one of the only viable marketing channels for them to acquire customers.”
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