Bickhart: Buyers searching for reasons to say no are already sold
Jes Bickhart · Startup Acquisition Stories with Jes Bickhart, Founder of Minnow · Oct 24, 2023 · at 27:54
Jes Bickhart discusses buyer psychology during startup acquisition and fundraising negotiations with Acquire.com founder Andrew Gazdecki.
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“If the person that you're talking to is looking for a reason to say yes, then we're probably out. Like, if they're looking for a reason, they're like, tell me why I should buy this again, like, what is it, if they're looking for a reason to say yes, they're done. They're out. Just kind of close, end the meeting, go get yourself a coffee. If they're looking for a reason to say no, it means they're already in. Like, they've made a decision and they're like, alright, like, de-risk this for me more.”
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