Bickhart: TV discovery is harder than music due to longer sampling times
Jes Bickhart · Startup Acquisition Stories with Jes Bickhart, Founder of Minnow · Oct 24, 2023 · at 4:50
Minnow founder Jes Bickhart explains why streaming content discovery poses unique friction compared to audio platforms like Spotify.
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“Film and TV, the sampling time with music is like three to four seconds. You're like, I kind of like this or not. Tilbury TV, like, you have to watch it in 20 minutes to something to figure out if you like it. You do that two times and you're done for the night. Like, you're not going to keep watching something. So, so sampling doesn't work the same one day in film and TV that it does use it.”
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