GoRecover monetized through subscriptions plus per-message WhatsApp markups
Renata Rea · Why Local Habits and Simple Tech Created a Perfect Exit · Feb 3, 2026 · at 3:31
Renata Rea, co-founder of GoRecover, explains the monetization and pricing mechanics of her Shopify abandoned cart recovery app to host Andrew Gazdecki.
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“So it was a subscription model, but it also had a Variable component, which is each message so WhatsApp, the cost of each message Meta has cost for the type of message, which for, if I'm not mistaken, for GoRecover, it was a marketing message, but it also depends on the country that you're in, so what we did is we have a, we had a like a markup for every message that we sent to recover a cart or abandoned cart. We had a markup, so that was like the variable income that we had, but it was basically a subscription model.”
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