WhatsApp completely dominates SMS for customer communication in Latin America
Renata Rea · Why Local Habits and Simple Tech Created a Perfect Exit · Feb 3, 2026 · at 12:16
GoRecover co-founder Renata Rea discusses regional e-commerce customer communication channels across Latin America.
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“And so SMS in Mexico Mexico, Latin America is not very strong. WhatsApp is definitely the go-to.”
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