Serial founder Stuart Fott explains his buyer onboarding and transition process to Acquire.com CEO Andrew Gazdecki.
0:00 / 0:21exact quote · 21.7s
720p mp4 · rendered on demand · StarZero watermark
“And yeah, I do think that it's helped me win, win some deals, is I'll get off my butt, jump on a plane, and go do a two or three day training with the buyer and kind of get face to face with them, and go over every part of the business, A to Z, and so they make, you know, make them feel really comfortable, and then usually it's a three to six month kind of period, Depending on their needs.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Stuart Fott
Insight
Vertical SaaS products gain traction and distribution easier than broad tools
“So I've just learned from experience that if I'm selling a software product and I position it for everyone, It's harder to get traction. If I position it for a certain vertical, a lot easier to get traction more specifically from partners within the space.”
Stuart FottNov 25, 2025▶ 4:30The Playbook Behind 18 Startup Acquisitions
Insight
Fott: Reputation tools serve as an effective vertical SaaS wedge
“I always say the reputation tool is a great, you know, foot in the door, so the idea is, okay, you're a reputation company for gems. But then once you get your foot in the door, you start working with gyms, then hopefully you can find out different tools and f…”
Stuart FottNov 25, 2025▶ 10:43The Playbook Behind 18 Startup Acquisitions
Insight
Fott: Startup acquisitions usually go to the buyer easiest to work with
“So I think I think a lot of buyers really underestimate, like, you really should be cool to these sellers because there's lots of people looking at these deals, and, you know, at the end of the day, it usually comes down to whoever is the coolest and easiest t…”
Stuart FottNov 25, 2025▶ 15:01The Playbook Behind 18 Startup Acquisitions
AssertionNot checkable as stated
Fott scaled a SaaS to $100k ARR and sold for $500k
“And so I went out kind of using my same playbook went and acquired about a hundred K and ARR and then listed it on acquire. And I think within like maybe 30 to 45 days sold that business for 500 K and, you know, it was a nice transaction and then kind of just …”
Stuart FottNov 25, 2025▶ 2:50The Playbook Behind 18 Startup Acquisitions
Disclosure
Fott: Roughly half of his 18 sold startups exceeded $100k revenue
“So above a 100,000 Probably out of the 18 that I've sold, probably about half of them.”
Stuart FottNov 25, 2025▶ 6:45The Playbook Behind 18 Startup Acquisitions
Disclosure
Stuart Fott contacts 20 current or prospective partners every day
“I just plug it into my phone. I have a cadence where every, every day I reach out to 20 either potential partners that I'm working with or Current partners that I'm working with are potential partners that I would like to work with, and depending on what stage…”
Stuart FottNov 25, 2025▶ 9:48The Playbook Behind 18 Startup Acquisitions
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 100 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.