Mellstrom: Generational turnover in blue-collar SMBs will drive modern software adoption
David Maelstrom · Startup Acquisition Stories with David Mellstrom, Co-founder of Buddy · Feb 21, 2023 · at 17:33
David Mellstrom discusses market opportunities in vertical SaaS and blue-collar small business software following the sale of Buddy.
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“Look at like your local HVAC company. It's probably a 50 or 60 year old guy that owns the company. And he's thinking about, you know, either selling it or passing it down to his son. Either way, the new owner is going to be slightly more sophisticated than the last. And they're people that have grown up using and interacting with modern software. So they're going to expect more than those old archaic legacy systems.”
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