Mellstrom: Marketing tools like Klaviyo left a huge purchasing gap
David Maelstrom · Startup Acquisition Stories with David Mellstrom, Co-founder of Buddy · Feb 21, 2023 · at 2:26
David Mellstrom, co-founder of SMS checkout platform Buddy, explains the opportunity he saw compared to incumbent marketing platforms like Klaviyo and Attentive.
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“But we felt like, you know, those companies weren't taking marketing far enough, and there was still a huge gap between, you know, re receiving a message from a brand and actually making a purchase.”
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