Breton: Founders must maintain urgency because time kills acquisition deals
Matt Breton · Profitable. Focused. Built for Dogs. How This Niche eCommerce Brand Got Successfully Acquired · Jun 10, 2025 · at 23:53
Matt Breton, founder of Big Paw Shop, shares advice for founders navigating the acquisition and sales process on online marketplaces.
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“Time kills all deals. Like if you see somebody who's in, who's interested in your business, keep them engaged, keep working them, keep massaging it. You gotta keep with it. You know, they're going to be looking at other deals. They might be busy. They might be doing all these kinds of things. You don't want to be annoying, but you want to make sure that you're giving them call to actions to take action by a certain period.”
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