Jeel Patel, founder of InvoiceOwl, reflects on the primary organic search strategies that drove customer acquisition for his invoicing SaaS product.
Insight
Patel: Selling founders should prioritize transaction process efficiency over highest price
“People usually, when it comes to acquisitions, mergers, anything, they try to focus on substance, which is, like, amount, or, like, dollars, or, like, how, how can I get the highest bid from buyer? But I think, The process is more important. So the author is t…”
Disclosure
InvoiceOwl started its SEO strategy six months before building an MVP
“We didn't have the product. He started the SEO six months before we had even the MVP, like before even we started working on the MVP, we had started the SEO six months before that.”
Assertion Not checkable as stated
InvoiceOwl reached 1,000 paying customers before its acquisition
“So if you count the number of users, it was like, 13,000 plus users. But like, customers, customers would be in like, thousand or something range.”
Assertion Not checkable as stated
Jeel Patel's Upper Route Planner has reached $500,000 in ARR
“Already doing great on it. We are at like half a million dollars in ERR.”
Disclosure
Jeel Patel turned a $500 affiliate site into a five-figure buyout
“Going back to when I was 19, I started learning SEO through an affiliate site called Tomfw.com and started that site with 500 dollars, and within one year got a five-figure acquisition offer”
Insight
Patel: M&A diligence targets minor technical setups over high-level architecture
“From, like, even if you're not planning to sell, just have, like, a documentation, which is just, like, in smallest things, like, how you set up a mix panel, how you set up, like, your database, and et cetera, and not just the bigger pieces, because people usu…”