The Ledger
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SERHANT blocks new hires unless managers prove AI cannot do the job
“You can't hire a new person unless you prove to us that this thing cannot be done with AI.”
SERHANT operates in 13 states, plans national coverage by 2026
“So the brokerage now operates in 13 states. I'll be in 15 by the end of 2025, and then we'll be fully national by next year.”
Serhant: SERHANT runs a 35 to 40-person in-house production studio
“Studios is in house. We have a head of studios. He's based in New York city. And then we have studios in every market that we're in for real estate. But it's a, you know, 35, 40 person team.”
SERHANT uses MCP and LangChain to automate real estate sales workflows
“Simple, which is an agent orchestration platform that uses MCP and Langchain to coordinate multi-model responses across a stack that we built to predict what a salesperson is going to do next. That then uses function calling to perform automations.”