Bhargava: Crescendo automates 50-70% of call centers, raising EBITDA margins to 40%
Mark Bhargava · Inside General Catalyst’s $1.5B AI Roll-Up Machine · Sourcery with Molly O'Shea · Dec 5, 2025 · at 9:27
Mark Bhargava, Managing Director at General Catalyst, outlines the automation levels and financial performance of GC-incubated roll-up company Crescendo.
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“Someone from GC went and joined full time, and we built out this software that automates 50 to 70% now of what a call center does. So after proving that out in a year and having 10 or so pilot clients, we gave them the money to actually go buy a call center. And they're well on their way now of taking 10% EBITDA margins and turning them into 40% EBITDA margins.”
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